When somebody lands on your webpage, the first thing they must see are the products or services that they were looking for when they come to your website.No matter how well you have tuned your search engine optimisation and page rankings you cannot keep a customer onto your site or make them buy.Clearly outline the benefits of your product or service so that the person will want to buy from you.Provide all the necessary information with easy and visible links to related pages so that the customer can navigate to the appropriate place without difficulty and get the information they want.It is very unlikely that a potential customer will buy from you the first time they visit your home business website. You must get them to provide their name and email address, via a data capture form, so that you can then send emails to the potential customer to build a relationship in the expectation that they eventually will want to buy from you. To get the person to submit their email address you must provide something of value – like a free report, video, DVD etc.Who is the target customer for your home business?When you set up your home business, you must know who your target customers are. If you do not really know who your customers are and what they want to buy, it is unlikely that will make much money.Your website is your virtual storefront and must appeal to a particular audience. For example, a general hardware store has a different appeal, look and products to a toy store.When a customer is considering your product or service, the customer must clearly understand “what’s in it for me?” – in other words, what problem is your product or service solving for the customer? For example, will it help him to loose weight, have more spare time, earn more money, drive safely, get a better job etc? It is the benefit of a product that sells it – not the features.You must have a crystal clear benefit why a potential customer should buy from you and nobody else. And if you don’t know what it is, how do you expect your customer to know?Website contact informationYour website will allow customers to buy your products 24 hrs a day from wherever they are in the world – that is the beauty of an online home business.You should always provide contact information on your website, so that customers can contact you. At the very least, this should be your email address. People may have a question you about sales, general information or technical problems on your site. How many sales could you loose if a customer just has a simple question but has no way of contacting you? And remember, if you ask customers to contact you via email, to regularly check you inbox!